TiVo will launch basic food and grocery shopping services over the television by March 2009, enabling Australians to shop with the remote control.
TiVo boss Robbee Minicola said that TiVo users would have access to a range of broadband internet services including grocery and food shopping as well as a catalouge of movies in a collaboration with Seven Media Group.
This new form of interactive television is fast becoming the next breakthrough in interactive technology. Internet Protocol Television (IPTV) is the result of unlimited sourcing of programming from the internet combined with new television sets that allow programming to be streamed to the TV without going through the use of computers.
Paul Colley, technology communications manager of Sony Australia, says that viewers are looking for a different experience through televisions and "don't want to be hunched over a mouse and a keyboard".
Media revolution in televisions that are a firm part of contemporary and modern culture are inevitable, but with these changes bring about other issues such as privacy and blurring lines between program and product.
New technologies in television will soon be able to send out information about what type of ads viewers like or what kind of programs they frequently use, even the way people type on keyboards. In turn, televisions would help advertisers reach their target audiences better with the information they receive.
These new services are certainly an exciting developement in the media industry and will change the way we consume media in the future
References:
Canning S, 2008, Exploring the internet on TV, The Australian , viewed 10 November http://www.theaustralian.news.com.au/business/story/0,,24625834-7582,00.html
Interactive TV, 2001, The Media Report, viewed 9 November 2008 http://www.abc.net.au/rn/mediareport/stories/2001/347477.htm
Sinclair R 2008, TiVo offers TV, movies, games ... and pizzas , The Australian, viewed 10 November 2008 http://www.theaustralian.news.com.au/business/story/0,,24591320-7582,00.html
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