Source: Technorati.com
In Technorati's annual 'State of the Blogosphere' study, Technorati Authority has been tracking 133 million blogs since 2002. In the same study, eMarketer (2008) states that in the year 2007, there were 22.6 million bloggers in the US alone.
Technorati's study showed half the European blogger respondents are 18-34 years of age, and favor music and computers as blog topics rather than religion or personal musings. The Asian bloggers are predominantly male and young, with 74% being in the 18-34 years age range, and are more likely to blog about music rather than politics. Asian bloggers are also more savvy about making money off their blogs, with 24% being paid for product reviews compared to Europe's 5%.
In Malaysia, blogs bring benefits to bloggers and the community. Blog advertising companies like Nuffnang enable bloggers to earn money while helping advertisers reach their audience.
With the emergence of push-button publishing, people have access to alternative news that offer a different perspective on news instantly such as news.malaysiatotal.com, and malaysiakini.com.
Blogging also brings unique benefits that people normally would not experience, such as being a part of a close-knit online community, or being invited to cover grand events and being treated as an equal member of the media, such as Kenny Sia experienced when he went to Macau.
Check out the full Technorati report at http://www.technorati.com/blogging/state-of-the-blogosphere
Reference:
Technorati™, State of the Blogosphere 2008, viewed 2 November 2008, http://www.technorati.com/blogging/state-of-the-blogosphere/who-are-the-bloggers
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